The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques [Paperback]

Review
"It is fair to say that Aubrey Wilson is the United Kingdom's 'father of industrial marketing'... he turns our attention to the requirements for winning." -- Professor Philip Kotler, Northwestern University
From the Publisher
Aubrey Wilson has played a leading role in the emergence of B2B marketing as an important management tool, pioneering many of the research and marketing techniques in common use today. Internationally he is perhaps one of the best known and most popular speakers on B2B marketing topics. He has written twelve books on marketing subjects.
About the Author
Aubrey Wilson D.Litt. After a distinguished business career, Aubrey is now an independent consultant and is acknowledged internationally as one of the pioneers of business-to-business marketing. Many of the techniques in use today were devised by him and he continues to develop practical approaches for improving productivity in marketing. Dr. Wilson has prepared and presented programmes for many industrial organisations worldwide. He has published twelve books on marketing and a survey of British universities and business schools revealed that two of them were listed in the twenty most highky recommended texts for marketing courses. He is a contributor on marketing subjects to The Financial Times, Harvard Business Review, Management Today, European Management Journal, Marketing and many other publications. He has designed and recorded a multi-media training package on business-to-business marketing which has been sold worldwide. Dr. Wilson has served as a Fulbright Commissioner.